Can I sell branded replica watches online, not in a physical store?

Dear Client,

Thank you for your inquiry regarding the sale of branded replica watches online in the UAE.

Please be advised that the sale and distribution of counterfeit or replica branded goods, including watches, is strictly prohibited under UAE law.

This prohibition applies to all sales channels, including online platforms such as Facebook Marketplace, as well as physical stores.

Key Legal Considerations:

The UAE enforces stringent intellectual property and trademark protection laws. Selling counterfeit goods is considered a criminal offense, regardless of whether the transaction occurs online or offline.

Individuals found selling replica products may face severe penalties, including substantial fines (which can reach up to AED 250,000) and imprisonment for up to two years.

Online marketplaces and social media platforms are monitored, and listings for counterfeit goods may be removed or reported to authorities. Brand owners also have the right to pursue legal action.

In summary, we strongly advise against selling branded replica watches or any counterfeit goods online or through any other channel in the UAE, as doing so poses significant legal risks.

If you require further clarification on UAE commercial or intellectual property laws, or if you need assistance with setting up a compliant business, please feel free to contact us.

Best regards,

Yes, this is allowed, but you must have a commercial license to be able to practice the activity.

Dear Inquirer,

Selling branded replica watches, even online, can violate intellectual property and trademark laws, as these products infringe on the original brand’s trademarks.

Offering such items without authorization can lead to legal action from the brand owners, including fines and confiscation of goods.

We recommend seeking legal advice before proceeding to ensure you comply with local regulations. Book a consultation with us to understand the legal implications and explore safer business options.

No, selling replica watches is illegal in the UAE, even online.