Is a recognisable sign, design or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks. The trademark owner can be an individual, business organisation or any legal entity. A trademark can be located on a package, a label, a voucher, or the product itself. Words that merely name the maker (but without particular lettering) or a generic name for the product are not trademarks. While a trademark may exist from its first use, it is wise to register it in order to prove its use and ownership and afford protection against use by others.