What are the rules in the UAE for making tele-sales calls to introduce our services?

Dear Client,

Tele-sales in the UAE must fully comply with current telemarketing regulations:

- Calls are only permitted between 9:00 am and 6:00 pm.

- Explicit consent from individuals is required before any promotional communication.

- You must not contact anyone listed on the national Do Not Call Registry (DNCR).

- Always use company-registered local numbers; personal numbers are not allowed.

- Clearly introduce your company name and purpose at the start of every call.

- Do not call back if the person rejects your offer; never call more than once per day or twice in a week.

- All calls should be recorded, and records kept as per government requirements.

- Prior approval from authorities is necessary for telemarketing activities. Ensure interns are trained in compliance.

Violations carry severe penalties, including high fines, suspension, or loss of license.

Best regards,

Greetings,

Thank you for reaching out.

Telemarketing activities in the UAE are subject to specific regulations, including restrictions on calling hours, prior consent requirements, and strict compliance rules under consumer protection and data privacy laws.

Any non-compliance can result in penalties.

To ensure your business operates fully within the legal framework, we recommend a detailed consultation where we can review your plans and guide you step by step.

You may book a consultation through our website or arrange for our office to handle the compliance process on your behalf.

Best regards,

Adhering to reasonable contact times (9 a.m. - 8 p.m.).

Complying with the Data Protection Law (DPPL) and obtaining prior consent.

Giving the option to opt out of future contact.

Marketing messages must be truthful and not misleading.

Thank you for contacting us via Legal Advice Middle East.

Your inquiry involves the regulations around telemarketing in the UAE.

We previously advised in a very similar matter where a company used interns to make sales calls to individuals who left their details on online platforms.

The authorities made it clear that such activity is considered “telemarketing” and is strictly regulated.

There are multiple compliance points. Calls to individuals are generally restricted to business hours, and unsolicited calls outside of permitted timings (especially late evenings) may be treated as violations.

Consent is essential—leads must have agreed to be contacted for promotional purposes; otherwise, complaints can be raised.

The Telecommunications and Digital Government Regulatory Authority (TDRA) requires that marketing calls respect privacy rules, and repeated calls without consent can result in penalties.

The safest route is to verify that the data source (the platform where individuals inquired about cars) includes explicit consent for sharing their contact details with third parties.

You should also train interns to use clear scripts, give recipients the option to opt out immediately, and keep records of consents and call logs in case of inspection.

To give precise guidance, we would need to review how the leads were obtained and the disclaimers used by the source platform.

Our office can prepare a compliance checklist and framework so that your tele-sales initiative operates within UAE law.

Our multilingual consultants are available in Arabic, English, Russian, Hindi, and Chinese to support you.